Hey! I'm Kristijan Arapov

I help DTC businesses break through their $50k/mo revenue
plateau with AI-enabled marketing that actually works!

I help DTC businesses break through their $50k/mo revenue plateau with AI-enabled marketing that actually works!

Hey! I'm Kristijan Arapov

I help DTC businesses break through their $50k/mo revenue plateau with AI-Enabled Marketing that actually works!

Anjie Liu

Co-founder, Kiwi Biosciences (YC S21) | Forbes 30 Under 30

"Kris has been critical in helping us scale >500% in spend while maintaining ROAS"

Anjie Liu

Co-founder, Kiwi Biosciences (YC S21) | Forbes 30 Under 30

"Kris has been critical in helping us scale >500% in spend while maintaining ROAS"

Anjie Liu

Co-founder, Kiwi Biosciences (YC S21) | Forbes 30 Under 30

"Kris has been critical in helping us scale >500% in spend while maintaining ROAS"

When you hit the $50K/month revenue plateau, you experience the following issues:

Creative fatigue —> Running the same 2-3 ad concepts until they die
Low converting funnels —> Generic competitor-copied pages that bleed money
No clear growth goal —> Just throwing money at problems

You've spent all of your energy, sweat, and tears growing your business, and now everything feels stale...

I've seen this pattern so many times, and founders frequently ask me,

"Shouldn't it be easier to scale rather than harder?"

The problem is simple: you built your business on tactics that worked months ago. But tactics expire… systems don't.

You need proven systems to cut through the noise with repeatable frameworks that will move you to the next level.

When you hit the $50K/month revenue plateau, you experience the following issues:

Creative fatigue
Running the same 2-3 ad concepts until they die

Low converting funnels
Generic competitor-copied pages that bleed money

No clear growth goal
Just throwing money at problems

You've spent all of your energy, sweat, and tears growing your business, and now everything feels stale...

I've seen this pattern so many times, and founders frequently ask me,

"Shouldn't it be easier to scale rather than harder?"

The problem is simple: You built your business on tactics that worked months ago. But tactics expire… systems don't.

You need proven systems to cut through the noise with repeatable frameworks that will move you to the next level.

When you hit the $50K/month revenue plateau, you experience the following issues:

Creative fatigue —> Running the same 2-3 ad concepts until they die
Low converting funnels —> Generic competitor-copied pages that bleed money
No clear growth goal —> Just throwing money at problems

You've spent all of your energy, sweat, and tears growing your business, and now everything feels stale...

I've seen this pattern so many times, and founders frequently ask me,

"Shouldn't it be easier to scale rather than harder?"

The problem is simple: consumers don't care about your brand as much as you do!

You need proven systems to cut through the noise with repeatable frameworks that will move you to the next level.

Why founders choose me over agencies

Systems you own, NOT black boxes
When agencies leave, their knowledge goes with them. I build growth systems you understand and can scale without me. You'll know exactly why something works and how to replicate it.

Agencies just run your ads. I build your entire growth system. From creative testing to funnel optimization to strategic roadmapping.

Performance-driven, not vanity-driven
Most agencies show you pretty dashboards with vanity metrics. I focus on the numbers that actually matter: scale, CAC, and profitability. I'll help you cut through the data noise and identify exactly which levers to pull for maximum ROI.

AI-enabled for faster results
While agencies take weeks to analyze and iterate, I use AI to compress testing cycles and identify winning tests faster. This means you get profitable sooner and stay ahead of the curve.

Systems you own, NOT black boxes
When agencies leave, their knowledge goes with them. I build growth systems you understand and can scale without me. You'll know exactly why something works and how to replicate it.

Agencies just run your ads. I build your entire growth system. From creative testing to funnel optimization to strategic roadmapping.

Performance-driven, not vanity-driven
Most agencies show you pretty dashboards with vanity metrics. I focus on the numbers that actually matter: scale, CAC, and profitability. I'll help you cut through the data noise and identify exactly which levers to pull for maximum ROI.

AI-enabled for faster results
While agencies take weeks to analyze and iterate, I use AI to compress testing cycles and identify winning tests faster. This means you get profitable sooner and stay ahead of the curve.

Agencies run your ads. I build your entire growth system. From creative testing to funnel optimization to strategic roadmapping.

Performance-Driven, Not Vanity-Driven
Most agencies show you pretty dashboards with vanity metrics. I focus on the numbers that actually matter: Scale, CAC, and profitability. I'll help you cut
through the data noise and identify exactly which levers to pull for maximum
ROI.

AI-Enabled for Faster Results
While agencies take weeks to analyze and iterate, I use AI to compress
testing cycles and identify winning tests faster. This means you get profitable
sooner and stay ahead of the curve.

Systems You Own, Not Black Boxes
When agencies leave, their knowledge goes with them. I build growth systems
you understand and can scale without me. You'll know exactly why
something works and how to replicate it.

Here's how we can grow together:

Here's how we can grow together:

Strategy Call — Get a complete audit and clear next steps to break through your plateau

One Time Fee of $500

Strategic Growth Advisor — Monthly strategy sessions (growth roadmap + performance review)

Starts at $5,000 per month

Media Buying & Growth Execution — Mix of strategy and
hands-on execution (media buying, funnels & copywriting)

Starts at $8,000 per month

Growth Execution Partner — Complete hands-on execution
I serve as your Fractional CMO with ongoing optimizations

Starts at $15,000 per month

Strategy Call
Get a complete audit and clear next steps

One Time Fee of $500

Strategic Growth Advisor
Monthly strategy sessions
Growth roadmap + Performance review

Starts at $5,000 per month

Media Buying & Growth Execution
Mix of strategy and hands-on execution
Media buying, Funnels & Copywriting

Starts at $8,000 per month

Growth Execution Partner
Complete hands-on execution.
I serve as your Fractional CMO

Starts at $15,000 per month

Strategy Call
Get a complete audit and clear next steps

One Time Fee of $500

Strategic Growth Advisor
Monthly strategy sessions
Growth roadmap + Performance review

Starts at $5,000 per month

Media Buying & Growth Execution
Mix of strategy and hands-on execution
Media buying, Funnels & Copywriting

Starts at $8,000 per month

Growth Execution Partner
Complete hands-on execution.
I serve as your Fractional CMO

Starts at $15,000 per month

Client's success stories

Client's success stories

Anjie Liu

Co-founder, Kiwi Biosciences (YC S21) | Forbes 30 Under 30

"Kris is a gem. He is an outstanding performance marketer, and incredibly professional and pleasant to work with. We're very grateful for his attention to our strategy, account health, and growth efficiency, which has been critical in helping us scale >500% in spend while maintaining ROAS. We fully trust his expertise and are honored to recommend his work to other brands!"

Anjie Liu

Co-founder, Kiwi Biosciences (YC S21) | Forbes 30 Under 30

"Kris is a gem. He is an outstanding performance marketer, and incredibly professional and pleasant to work with. We're very grateful for his attention to our strategy, account health, and growth efficiency, which has been critical in helping us scale >500% in spend while maintaining ROAS. We fully trust his expertise and are honored to recommend his work to other brands!"

Anjie Liu

Co-founder, Kiwi Biosciences (YC S21) | Forbes 30 Under 30

"Kris is a gem. He is an outstanding performance marketer, and incredibly professional and pleasant to work with. We're very grateful for his attention to our strategy, account health, and growth efficiency, which has been critical in helping us scale >500% in spend while maintaining ROAS. We fully trust his expertise and are honored to recommend his work to other brands!"

Vince Mundy

YC Alum. 2 exits - Boutique Agency that helps VC backed startups grow

"Kris is a total FB expert and a true professional. We worked with Kris for about 3 years and he grew the brand from basically zero to over 7 figures in revenue. I would recommend him to anyone looking for marketing help."

Vince Mundy

YC Alum. 2 exits - Boutique Agency that helps VC backed startups grow

"Kris is a total FB expert and a true professional. We worked with Kris for about 3 years and he grew the brand from basically zero to over 7 figures in revenue. I would recommend him to anyone looking for marketing help."

Vince Mundy

YC Alum. 2 exits - Boutique Agency that helps VC backed startups grow

"Kris is a total FB expert and a true professional. We worked with Kris for about 3 years and he grew the brand from basically zero to over 7 figures in revenue. I would recommend him to anyone looking for marketing help."

Ali Qureshi

Co-Founder @ Adcrate

"We’ve been working with Kris for nearly two years, and he’s been nothing short of incredible. As our media buying manager, he’s helped scale accounts from low five figures into the mid range, always with a collaborative and highly strategic approach. His knowledge of media buying is unmatched, his communication is clear, and he thrives even in challenging scenarios by diving deep into analysis and problem-solving. Honestly, part of me wants to gatekeep him, but he’s a fantastic partner, and I’d recommend him 10/10 to anyone serious about growth."

Ali Qureshi

Co-Founder @ Adcrate

"We’ve been working with Kris for nearly two years, and he’s been nothing short of incredible. As our media buying manager, he’s helped scale accounts from low five figures into the mid range, always with a collaborative and highly strategic approach. His knowledge of media buying is unmatched, his communication is clear, and he thrives even in challenging scenarios by diving deep into analysis and problem-solving. Honestly, part of me wants to gatekeep him, but he’s a fantastic partner, and I’d recommend him 10/10 to anyone serious about growth."

Ali Qureshi

Co-Founder @ Adcrate

"We’ve been working with Kris for nearly two years, and he’s been nothing short of incredible. As our media buying manager, he’s helped scale accounts from low five figures into the mid range, always with a collaborative and highly strategic approach. His knowledge of media buying is unmatched, his communication is clear, and he thrives even in challenging scenarios by diving deep into analysis and problem-solving. Honestly, part of me wants to gatekeep him, but he’s a fantastic partner, and I’d recommend him 10/10 to anyone serious about growth."

Sterling Montes

Co-Founder & CMO @ Flakes

"Kristijan is an absolute legendary mediabuyer. Always has the strongest insights, actions to take, and recommendations based on data + media-buyer gut -- a nuance that's only harder and harder to find these days."

Sterling Montes

Co-Founder & CMO @ Flakes

"Kristijan is an absolute legendary mediabuyer. Always has the strongest insights, actions to take, and recommendations based on data + media-buyer gut -- a nuance that's only harder and harder to find these days."

Sterling Montes

Co-Founder & CMO @ Flakes

"Kristijan is an absolute legendary mediabuyer. Always has the strongest insights, actions to take, and recommendations based on data + media-buyer gut -- a nuance that's only harder and harder to find these days."

Alex Cooper

Co-Founder @ Adcrate

"Kris is one of the best media buyers I've worked with. His knowledge and expertise have helped us grow our clients businesses significantly. He's also been a great member of our team and is always willing to help out those who have less experience than him. Couldn't recommend Kris highly enough. Whoever he works with is lucky to have him on their team"

Alex Cooper

Co-Founder @ Adcrate

"Kris is one of the best media buyers I've worked with. His knowledge and expertise have helped us grow our clients businesses significantly. He's also been a great member of our team and is always willing to help out those who have less experience than him. Couldn't recommend Kris highly enough. Whoever he works with is lucky to have him on their team"

Alex Cooper

Co-Founder @ Adcrate

"Kris is one of the best media buyers I've worked with. His knowledge and expertise have helped us grow our clients businesses significantly. He's also been a great member of our team and is always willing to help out those who have less experience than him. Couldn't recommend Kris highly enough. Whoever he works with is lucky to have him on their team"

Tomohiro Takano

Co-founder Genomelink YC S21 ($8.1M raised)

"We worked with Kris on our Facebook ads. What I liked about his work was to care about all the performance details and manage ads daily. I have been working with many agencies, but most of the time, they only analyze the performance and make weekly changes, saying it is the best practice. While I agree with the argument for some cases, I generally expect to make changes more frequently when we need to. Kris was flexible and professional enough to work with the expectations. Highly recommended!"

Tomohiro Takano

Co-founder Genomelink YC S21 ($8.1M raised)

"We worked with Kris on our Facebook ads. What I liked about his work was to care about all the performance details and manage ads daily. I have been working with many agencies, but most of the time, they only analyze the performance and make weekly changes, saying it is the best practice. While I agree with the argument for some cases, I generally expect to make changes more frequently when we need to. Kris was flexible and professional enough to work with the expectations. Highly recommended!"

Tomohiro Takano

Co-founder Genomelink YC S21 ($8.1M raised)

"We worked with Kris on our Facebook ads. What I liked about his work was to care about all the performance details and manage ads daily. I have been working with many agencies, but most of the time, they only analyze the performance and make weekly changes, saying it is the best practice. While I agree with the argument for some cases, I generally expect to make changes more frequently when we need to. Kris was flexible and professional enough to work with the expectations. Highly recommended!"

Alex Naoumidis

Co-founder Mindset Health YC S19 ($6.7M raised)

"Kris was super impressive marketer and strategic thinker who was both strong on the tools and the creative ideation. I really enjoyed working with him in scaling our Meta ads channel and would highly recommend him for others looking to make Meta a profitable growth channel for their startup / brand."

Alex Naoumidis

Co-founder Mindset Health YC S19 ($6.7M raised)

"Kris was super impressive marketer and strategic thinker who was both strong on the tools and the creative ideation. I really enjoyed working with him in scaling our Meta ads channel and would highly recommend him for others looking to make Meta a profitable growth channel for their startup / brand."

Alex Naoumidis

Co-founder Mindset Health YC S19 ($6.7M raised)

"Kris was super impressive marketer and strategic thinker who was both strong on the tools and the creative ideation. I really enjoyed working with him in scaling our Meta ads channel and would highly recommend him for others looking to make Meta a profitable growth channel for their startup / brand."

Alex McEvoy

Founding Partner @ Opopop

"I worked with Kris for over 2 years on the media buying side, and he is as sharp as they come! If you get a chance to work with him, I highly recommend it."

Alex McEvoy

Founding Partner @ Opopop

"I worked with Kris for over 2 years on the media buying side, and he is as sharp as they come! If you get a chance to work with him, I highly recommend it."

Alex McEvoy

Founding Partner @ Opopop

"I worked with Kris for over 2 years on the media buying side, and he is as sharp as they come! If you get a chance to work with him, I highly recommend it."

Sonja Sierra

Senior Director, Growth Marketing at Nuts.com

"I hired Kris to run our first ever pilot of Tik Tok for Nuts.com after working with him in a previous role. Kris is extremely knowledgeable, professional, and trustworthy. He was able to hustle and get the campaigns set up quickly for us to meet a deadline for running our incrementality test through our testing partner, LiftLab. Kris was able to seamlessly integrate with our geo-lift testing framework and set up the campaign within the strict parameters to successfully run the geo-lift test with geo hold outs and spend pacing. I would not hesitate to recommend Kris to anyone looking for media buying services on Meta, Google and Tik Tok. I am looking forward to continued partnership with Kris."

Sonja Sierra

Senior Director, Growth Marketing at Nuts.com

"I hired Kris to run our first ever pilot of Tik Tok for Nuts.com after working with him in a previous role. Kris is extremely knowledgeable, professional, and trustworthy. He was able to hustle and get the campaigns set up quickly for us to meet a deadline for running our incrementality test through our testing partner, LiftLab. Kris was able to seamlessly integrate with our geo-lift testing framework and set up the campaign within the strict parameters to successfully run the geo-lift test with geo hold outs and spend pacing. I would not hesitate to recommend Kris to anyone looking for media buying services on Meta, Google and Tik Tok. I am looking forward to continued partnership with Kris."

Sonja Sierra

Senior Director, Growth Marketing at Nuts.com

"I hired Kris to run our first ever pilot of Tik Tok for Nuts.com after working with him in a previous role. Kris is extremely knowledgeable, professional, and trustworthy. He was able to hustle and get the campaigns set up quickly for us to meet a deadline for running our incrementality test through our testing partner, LiftLab. Kris was able to seamlessly integrate with our geo-lift testing framework and set up the campaign within the strict parameters to successfully run the geo-lift test with geo hold outs and spend pacing. I would not hesitate to recommend Kris to anyone looking for media buying services on Meta, Google and Tik Tok. I am looking forward to continued partnership with Kris."

Milo Freitas

Chief Executive at Beyond-Memories

"Kris played a key role in developing the strategy for our Mother's Day campaign. After working with several agencies and freelancers, it was refreshing to collaborate with someone who brings a grounded, realistic approach tailored to our business needs. He’s incredibly knowledgeable, data-driven, and focused on results, exactly what we needed."

Milo Freitas

Chief Executive at Beyond-Memories

"Kris played a key role in developing the strategy for our Mother's Day campaign. After working with several agencies and freelancers, it was refreshing to collaborate with someone who brings a grounded, realistic approach tailored to our business needs. He’s incredibly knowledgeable, data-driven, and focused on results, exactly what we needed."

Milo Freitas

Chief Executive at Beyond-Memories

"Kris played a key role in developing the strategy for our Mother's Day campaign. After working with several agencies and freelancers, it was refreshing to collaborate with someone who brings a grounded, realistic approach tailored to our business needs. He’s incredibly knowledgeable, data-driven, and focused on results, exactly what we needed."

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FAQs

FAQs

I've worked with agencies before and got burned

I'm not an agency. You work directly with me - no account managers or junior staff. I'm a strategic partner who builds systems you own and understand, not black boxes that disappear when we stop working together.

My CAC is already too high

That's exactly why you need better creative and funnel systems. I specialize in reducing CAC while simultaneously increasing scale

I don't have budget for $8K+/month

Start with the Strategy Call. Get the complete roadmap first, then decide if the investment makes sense for your revenue goals and current situation.

I need results fast

I've helped brands see improvements in 30-60 days, but I won't promise overnight miracles. What I will guarantee is that we'll move the needle systematically, plus you have a 30-day money-back guarantee for peace of mind.

Will you lock me into a long-term contract?

NO! We work month-to-month, no lock-in. If you're not seeing clear value and progress, you can cancel at any time.

What if my product just isn't scalable past $50K?

I've scaled different brands and apps to 7+ figures. The issue may be product, but it's usually your offer structure, funnel, or creative strategy. Let's find out which one is your bottleneck.

I'm already working with a VA/freelancer for ads. Why do I need you?

VAs execute tasks, but they can't build growth systems or make strategic decisions. Most freelancers are tactical, not strategic. You need someone who can see the bigger picture and connect all the pieces together.

How much ad spend do I need to work with you?

You should be spending at least $1K+/day on ads to make strategic optimization worthwhile. If you're spending less, focus on getting your fundamentals right first, then come back when you're ready to scale.

What if my margins are too thin for higher ad spend?

Thin margins usually mean you need better offers and bundles, not lower ad spend. We will go through the numbers together and work on increasing your AOV through strategic bundling and upsells before we scale your ads.

I've worked with agencies before

I'm not an agency. You work directly with me - no account managers or junior staff. I'm a strategic partner who builds systems you own and understand, not black boxes that disappear when we stop working together.

My CAC is already too high

That's exactly why you need better creative and funnel systems. I specialize in reducing CAC while simultaneously increasing scale

I don't have budget for $8K+/month

Start with the Strategy Call. Get the complete roadmap first, then decide if the investment makes sense for your revenue goals and current situation.

I need results fast

I've helped brands see improvements in 30-60 days, but I won't promise overnight miracles. What I will guarantee is that we'll move the needle systematically, plus you have a 30-day money-back guarantee for peace of mind.

Will you lock me into a long-term contract?

NO! We work month-to-month, no lock-in. If you're not seeing clear value and progress, you can cancel at any time.

What if my product just isn't scalable?

I've scaled different brands and apps to 7+ figures. The issue may be product, but it's usually your offer structure, funnel, or creative strategy. Let's find out which one is your bottleneck.

What's the minimum ad spend you work with?

You should be spending at least $1K+/day on ads to make strategic optimization worthwhile. If you're spending less, focus on getting your fundamentals right first, then come back when you're ready to scale.

What if my margins are too thin?

Thin margins usually mean you need better offers and bundles, not lower ad spend. We will go through the numbers together and work on increasing your AOV through strategic bundling and upsells before we scale your ads.

I've worked with agencies before and got burned

I'm not an agency. You work directly with me - no account managers or junior staff. I'm a strategic partner who builds systems you own and understand, not black boxes that disappear when we stop working together.

My CAC is already too high

That's exactly why you need better creative and funnel systems. I specialize in reducing CAC while simultaneously increasing scale

I don't have budget for $8K+/month

Start with the Strategy Call. Get the complete roadmap first, then decide if the investment makes sense for your revenue goals and current situation.

I need results fast

I've helped brands see improvements in 30-60 days, but I won't promise overnight miracles. What I will guarantee is that we'll move the needle systematically, plus you have a 30-day money-back guarantee for peace of mind.

Will you lock me into a long-term contract?

NO! We work month-to-month, no lock-in. If you're not seeing clear value and progress, you can cancel at any time.

What if my product just isn't scalable past $50K?

I've scaled different brands and apps to 7+ figures. The issue may be product, but it's usually your offer structure, funnel, or creative strategy. Let's find out which one is your bottleneck.

I'm already working with a VA/freelancer for ads. Why do I need you?

VAs execute tasks, but they can't build growth systems or make strategic decisions. Most freelancers are tactical, not strategic. You need someone who can see the bigger picture and connect all the pieces together.

How much ad spend do I need to work with you?

You should be spending at least $1K+/day on ads to make strategic optimization worthwhile. If you're spending less, focus on getting your fundamentals right first, then come back when you're ready to scale.

What if my margins are too thin for higher ad spend?

Thin margins usually mean you need better offers and bundles, not lower ad spend. We will go through the numbers together and work on increasing your AOV through strategic bundling and upsells before we scale your ads.

Got questions?

I’m always curious! Let's talk about how to break through your growth goals

E-mail

kristijan@arapovk.com

Phone

+1 307 461 9129

Got questions?

I’m always curious! Let's talk about how to break through your growth goals

E-mail

kristijan@arapovk.com

Phone

+1 307 461 9129

Got questions?

I’m always curious! Let's talk about how to break through your growth goals

E-mail

kristijan@arapovk.com

Phone

+1 307 461 9129

©2025 KA Digital
30 N Gould St. Ste R
Sheridan, WY, 82801

©2025 KA Digital
30 N Gould St. Ste R
Sheridan, WY, 82801

©2025 KA Digital
30 N Gould St. Ste R
Sheridan, WY, 82801